FGC Medical: A Strategic Evolution
Established in 2009 as a division of FGC Ltd (www.fgcltd.com), FGC Medical has been a dedicated provider of comprehensive ophthalmology solutions to the healthcare sector in Saudi Arabia and the GCC region.
I had the chance in 2021 to rebrand FGC Ltd. - See rebrand here - To align FGC Medical with the parent company's new visual identity while maintaining its distinct focus on ophthalmology, we proposed a strategic solution:
Update the "FGC" element: Replace the existing square logo with the new FGC Ltd logo. Keep the historical blue for FGC Medical and incorporate an eye icon: Integrate an eye symbol into the "C" of "Medical," visually signifying the company's specialization.
This approach ensures a strong brand connection to FGC Ltd while establishing a unique identity for FGC Medical. It effectively communicates the company's commitment to providing advanced eye care solutions.
