Alrafidain Group Rebranding
Alrafidain Group stands proudly as one of Iraq's foremost enterprise conglomerates, encompassing a diverse array of industries. From pharmaceuticals and F&B to retail, real estate, entertainment, tourism, and construction, my reach extends far and wide, leaving an indelible mark on each sector. Crafting a fresh visual identity was a challenge to my knowledge. Delving deep into Iraq's history, particularly the ancient Mesopotamian era - Alrafidain - I sought a symbol that would resonate with my enduring heritage. Numerous elements ignited my inspiration, but one captured my attention most profoundly—the remarkable Sumerian civilization that thrived six millennia ago. I drew together several compelling elements from this fount of history that now shape the Alrafidain Group identity. Water, the wellspring of life itself, emerges as a profound motif, representing life in the Mesopotamian era. Palm trees, which have long graced the landscapes of Iraq, stand as a powerful emblem of Iraq nation's past and present, embodying resilience and abundance. Additionally, I embraced the star of Ishtar, symbolizing the Sumerian civilization's remarkable discoveries of planets and stars, evoking a sense of wonder and exploration. Through these elements, Alrafidain Group's identity embraces the echoes of the past while charting a path toward a prosperous future.